Digital solutions use technology to streamline operations and open new channels for customer interaction. They can help businesses stay competitive, meet customers’ needs more effectively and boost growth. It requires careful planning to select the best digital solutions. Here’s a look into some important aspects to take into consideration when selecting a complicated digital solution for your business.
Many digital solutions are a combination of innovative and scalable technology that allows them to grow and adapt to the needs of the business. However, this flexibility comes at an expense. It’s not uncommon for solutions that are successful to result in demands for more services, greater personalization, and greater scalability. The difficulty for digital companies is to be able to enjoy complexity that can add value without sacrificing the complexity that doesn’t.
Digital solutions that are complex can automate routine tasks, which reduces the amount of time that employees devote to tedious administrative tasks and allows them to focus on more important projects. They can also improve the management of data and enable more precise decision-making by utilizing real-time monitoring of data. In addition these solutions can cut costs and make it easier to scale the business.
Sales professionals face a challenge in communicating the importance of these capabilities. They require a plan to explain how their solutions can provide tangible benefits for specific customer requirements and they need to be able to modify their value proposition as the requirements of different customers change. Jeanne Ross is a principal researcher at MIT’s Center for Information Systems Research and coauthor of Designed for Digital: How to plan Your business for a Long-Term success (The MIT Press, 2019). Follow her on Twitter @mit_cisr.